Founder Dr. Nora Khaldi speaks about “Discovering the Power of Food” at TEDx organized by University College Dublin. Nora explains the necessity of developing new foods containing natural molecules that help consumers live healthier and longer. Nora talks about how bioinformatics, which is the combination of computer programing and biology is the solution to identifying new molecular healthy ingredients in food. Nora also speaks about the challenges in the functional food area and how these will be overcome. Enjoy!!